Development Features of the Lego Organization History

The company started to expand in to new frontiers of the gadget industry. In 1971 LEGO did start to target young girls with the advantages of furnishings and dollhouses; in 1974 that introduced it is first individual figures, named Minifigures; in addition to 1979 it expanded in space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of earrings elements marketed to young girls. This era also found the creation of a management structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen signing up for the managerial staff and working to modernize the company’s manufacturing methods.

The 1971s also noticed the introduction of a process that allowed customers to select certain stones they planned to purchase and build their own models, rather than buy pre-made solutions; this was popular with adults, as well as children. In the same decade, Lego branched away into medieval territory with all the Castle topic, and in 80 the company added their first teach sets to its lineup.

In 1989 Lego announced the Pirate idea, and with it numerous types of pirate boats, desert islands and treasure. The organization also extended its array of facial expression, adding beards, eye areas and lip stick in addition to the regular two eyes and smile. Some aged Lego coin collectors resented these changes, choosing the more straightforward faces of earlier designs.

As Lego expanded in a huge international corporation, completely to find ways to meet the requirements of the big name buyers like Target, Wal-Mart and Toys ‘R’ Us, which demanded much larger selections and faster transport times. To maintain with these needs, the company began to reduce total production time for new products by looking into making more make use of computerized assembly systems.

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